Key Initiative 3: Expanded In-Market Assistance for Food and Beverage Sector Exporters
[ Last Updated 6 July 2007 ]
Short Description
Information on the initiative to increase in-market assistance for food and beverage exporters.
Taskforce themes: collaboration, transformation.
Purpose:
A suite of in-market assistance activities, developed in association with an industry reference group and delivered by New Zealand Trade and Enterprise
What we will do:
In the first year we will:
- support industry participation in three trade shows: Food & Hotel China in Shanghai in November 2007; Foodex in Japan in March 2008; and the National Restaurants Association show in Chicago in May 2008.
- begin implementation of the market development component of the aquaculture strategy (see the Aquaculture website).
- provide a specialist food and beverage presence in the Shanghai Focus Centre. It is intended that this showcase will complement the existing and future NZ Trade and Enterprise activity in China.
- establish an industry reference group to provide advice and oversight for the scoping and development of a up to two further in-market initiatives to be implemented from 2008/2009 onwards.
How this will help:
This work will help New Zealand's food and beverage exporters to overcome challenges presented by:
- the small size of our firms;
- the cost of overcoming our distance from our markets, especially given recent environmental concerns over "food miles"; and
- the cost of establishing a new branded product in international markets.
It will also help develop industry capability and co-operation and will improve our exposure in offshore markets.
Agencies involved:
The programme will be led by New Zealand Trade and Enterprise, working with the Ministry of Economic Development and the Industry Reference Group.
Timeline:
Implementation of the expanded in-market activities will begin in 2007/2008 take place over the next four years.
Budget:
A contingency of $19 million over four years was set aside in the May 2007 budget. Of this $10.25 million has now been allocated to fund the initiatives described above, (this includes $0.5 million in 2007/2008, $2.5 million in 2008/09, $2 million in 2009/2010, and $1.5 million in 2010/2011 for the Aquaculture Market Development Programme). The remaining funding of $8.750 million will be allocated to up to two further in-market initiatives to be scoped by NZTE and the Industry Reference Group.
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