Promoting Iwi Innovation and Creativity involving Traditional Knowledge - Presentation
[ Last Updated 8 May 2006 ]
Short Description
Presentation by Charles Royal as part of the World Intellectual Property Organisation - Principles and Policy Objectives for Protection of Traditional Knowledge Workshop, 3 April 2006.
Author
Te Ahukaramū Charles Royal
Slide 1: Contents
- Moving to creativity and innovation
- Being creative with mātauranga Māori
- Iwi "icon" projects
Slide 2: Moving to Iwi Creativity
Slide 3: Moving to Iwi Creativity
- Matters of social justice will remain important (e.g. claims will continue)
- There is a general move toward creativity and innovation in iwi communities
- Iwi based enterprises - tourism and fishing companies, education and health providers, "creative industry" activities
Slide 4: [Diagram]

Slide 5: The Quest for Distinctive Activities
- Iwi Communities will maintain certain general or "mainstream" activities and enterprises - fishing companies, farms and forests etc.
- This will be supplemented by a growth in distinctive activities - distinctive products, processes, systems and services.
Slide 6: Sources of Distinctiveness
- Iwi histories
- Iwi experiences
- Iwi institutions
- Iwi relationships
- Iwi knowledge
- Mātauranga Māori
Slide 7: Being Creative with Mātauranga Māori
Slide 8: Potential Contributions
- Mātauranga Māori is able to make creative and sustainable contributions to a range of activities in our nation's life and culture
- Economic Development
- Social Wellbeing
- Environmental Sustainability
Slide 9: Iwi/Hapū Pools of Knowledge
- Deep pools of iwi/hapū knowledge, culture and experience
- These pools contain many kinds of things
- Accessed from:
- iwi members and organisations
- visiting important places, iwi/hapū land and seascapes
- manuscripts and other kinds of archives
Slide 10: Contents of Iwi/Hapū Pools of Knowledge (1)
- Fabrics
- Perfumes
- Cosmetics
- Building materials
- Cuisine
- Art objects
- Medicinal plants
- Marine engineering
- Stories and storytelling, literature
- Music
- Dance
- Earthworks
- Rituals
- Building design
- Clothing
Slide 11: Contents of Iwi/Hapū Pools of Knowledge (2)
- Knowledge,
- Education, teaching and learning
- The nature of the expert
- Health and wellbeing
- Healing
- Environment (e.g. water, soil, seasonal activities)
- Dispute resolution
Slide 12: Some Modern Applications
- Fostering "Māori" identity, self-esteem
- Claims
- Education settings e.g. kōhanga reo etc.
- Broadcasting, e.g. radio, Māori TV
- Marae
Slide 13: Being Creative with Mātauranga Māori
- Requires a deep understanding of mātauranga Māori
- Creativity strengthens traditional knowledge
- Requires people and organisations dedicated to mātauranga Māori
- Requires "knowledge creators" in the mātauranga Māori tradition
- Appropriate IP arrangements
Slide 14: Iwi Icon Projects, an Idea
Slide 15: [Picture]

Slide 16: Iwi Icon Projects
- Idea or inspiration drawn deep from an iwi background
- Conducted by the iwi themselves (but collaborators may be involved)
- Expresses the spirit or the soul of a people
- Economically, culturally sustainable
- Source of pride for the whole country
Slide 17: Examples
- Using the names of eponymous ancestors
- Using placenames
- Distinctive iwi activities in history
- A traditional institution
- Expertise in a particular area
Slide 18: Some Ngāti Raukawa Tātai Genealogy

Slide 19: Ngāti Raukawa Example
- raukawa perfume
- huia leadership forum
- kikopiri festival of romance
- ōrotokare, a lake
- Kare-ā-roto - the object of one's affections
Back to Top