Overview
Planet Skin, a retail beauty salon, has implemented a database package to grow the business through customer loyalty and retention. The overall benefits of the technology implemented at Planet Skin are improved information management and coordination. The system allows the manager to implement more effective marketing approaches, and the ability of the software to analyse information on booking, cash management, stock control and staff administration has proved valuable to the business.
Since implementation of the software package two and a half years ago, staff numbers have grown from two to ten, and client numbers have grown from around 1000 to 4000. This extent of growth would not have been possible under the old system because of the time it would take to manage the larger business manually. Marketing innovation used to grow the business would also not have been possible without computerised management of client records.
In conjunction with investment in software, Planet Skin has made complementary investment in staff training and utilised personal experience and network contacts to successfully implement technology.
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