Transparency
Should there be a requirement for commercial electronic messages to accurately identify the sender of the message? If so, what constitutes accurate identification (e.g. name and physical address, name and email address)?
22. All respondents replied yes. However, there was no consensus as to what minimum details should be provided, apart from the sender's name, company or trading name. Other contact details required, included one or more of website address, email address, physical address or phone number. Some stated that the contact method had to be where the sender could be contacted directly.
Should there be a requirement for commercial electronic messages to include a statement to the effect that the recipient may use an electronic address set out in the message to send an unsubscribe message to the sender, and to ensure that such electronic address is functional?
23. Almost all respondents replied yes. The few who said no were concerned with "trick" unsubscribe mechanisms.
24. Some respondents said that the unsubscribe mechanism must be usable at no charge to the recipient, and need not be an email address, but can be a website link.
Should there be a requirement that commercial electronic messages provide accurate header and subject information?
25. All respondents replied yes. Some suggested that this requirement would be better framed along the lines of the Fair Trading Act, that is, the header and subject information should not be misleading or deceptive.
Should there be a requirement for the labelling of advertising or adult messages?
26. There was no consensus on this issue. The respondents who replied yes were mostly individuals, while those who replied no were businesses and industry groups, who argued that labelling was not necessary in an opt-in regime (a couple of respondents suggested labelling of adult material only).
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