Publicity
72. Officials propose that the new framework for sector engagement and the Food and Beverage Taskforce be launched as a package, led from the Government's perspective by the Prime Minister, Minister for Economic Development and Minister of Agriculture, in partnership with the sector. Options include events marking the announcement of the Taskforce's membership and/or its first meeting, and/or site visits illustrating the themes for the engagement.
73. Important communications considerations are:
- that the engagement is informed by and builds on our experience with previous engagements;
- that the framework for engagement is inclusive - and similar engagements will be rolled out for all economically significant sectors, where a need for sector engagement has been demonstrated;
- that this engagement, and sector engagement generally, is consistent with and an important component of the Government's strategy for growth through innovation and sustainable development;
- that the engagement is very much a partnership with the sector; and
- that the Food and Beverage sector has undergone considerable development over the last decade and makes a significant and growing contribution to New Zealand's economy - further realising its potential will benefit all New Zealanders.
74. Officials are developing a communications strategy in consultation with the Ministers of Economic Development and Agriculture's offices, to be finalised by October 29, 2004.
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