The toi iho™ māori made™ Mark
The toi iho™ māori made™ mark is a registered trade mark that Māori artists can attach to the artworks they create. The toi iho™ trade mark takes the form of a label or sticker and, when attached to Māori-made artworks, tells consumers that the artworks are genuinely Māori and of a quality standard.
How do you apply for the toi iho™ māori made™ mark?
To apply to become a licensed toi iho™ user, you must complete an application form and forward it to:
Te Waka Toi (the Māori Arts Board)
Creative New Zealand
PO Box 3806
WELLINGTON
You can download an application form from the toi iho™ website or you can request one from the toi iho™ Administrator at Creative New Zealand in Wellington (telephone 04 473 0880).
You will need to provide additional material and references in support of your application and examples of artwork that you have created. You will also need to confirm that you are of Māori descent. This means you need to complete a whakapapa form (provided with the application form) specifying the iwi you are affiliated to, who your parents are, and who your grandparents are. A kaumātua or kuia from your iwi or urban authority member will need to verify the whakapapa information.
How much does it cost to apply for a toi iho™ māori made™ mark?
For individuals there is an initial application fee of $100 (excl GST), with an annual renewal fee of $50 (excl GST). For groups and organisations, the application fee is $200 (excl GST), with a renewal fee of $100 (excl GST) per annum.
How will my application be assessed?
Your application will be assessed by a panel of senior Māori artists who are recognised in the Māori arts community as having a long history of creating high quality Māori artworks. The panel will examine your application in terms of the type of artworks you create, how you have used Māori concepts, designs and/or symbols in your work, and the materials, techniques and processes you have used. They will also study your artistic portfolio, examine examples of your work and note the references that you have provided in support of your application.
How will the toi iho™ māori made™ mark help me?
The toi iho™ māori made™ mark will give credibility to you and the artworks that you create. In attaching the toi iho™ trade mark to your work, you identify yourself as a Māori artist and your work as having been made by a person of Māori descent. For consumers who want an authentic Māori artwork of a quality standard, the toi iho™ trade mark will reassure them that is what they are getting.
Back to Top