Key Report Findings
6. The aim of the report is to raise the "profile and energy of the sector" and help the sector to understand the implications of globalisation. It sets out the importance of manufacturing to the New Zealand economy, and highlights global trends that have an impact on manufacturing. The report suggests strategies for manufacturers to create value, and makes a number of recommendations for industry and government within this environment. It is also includes a vision for the future of New Zealand manufacturing:
"Manufacturing is recognised as a high performing sector, and a major and growing contributor to the New Zealand economy."
7. It describes manufacturing as "an essential economic engine", and a requirement to support New Zealand's social, technical and political aspirations. It contends that a strong manufacturing sector is essential to sustaining New Zealand's economic growth.
8. Manufacturing Plus acknowledges the changing global environment for manufacturing and suggests that New Zealand's world leading manufacturers are responding and competing effectively in this environment. However, it also raises a major concern that while there will always be a base level of manufacturing in New Zealand, we are at risk of losing the ability to create high-value exports along with substantial employment, workforce skills and national capability.
9. It lays out a path for manufacturers to become more innovative and competitive – this is termed the Value Creation Model. This model is built around twelve underlying principles:
- Creating, maintaining and evolving innovative business models;
- Building sustainable and ethical values into our brand position and business operations;
- Leveraging partnerships, franchises, joint ventures and alliances;
- Innovating and co-creating solutions;
- Creating relationships with a human face;
- Creating world leading brands and designs;
- Leveraging the global value chains by knowing how we can best fit;
- Connecting with global networks and information access;
- Understanding and using the unique qualities of the New Zealand business reputation and branding;
- Integrating manufactured goods with service offerings – manufacturing plus add-on features, like service, support or training;
- Demanding and delivering high standards of operational excellence in the design, the production and the management capabilities of our companies; and
- Incorporating the smart use of skilled labour with capital intensive manufacturing.
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