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• Vote: Tourism

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Output Class > Policy Advice > Tourism

This output class provides advice on economic, environmental and social policy affecting tourism, including implementation of programmes to advance the recommendations of the New Zealand Tourism Strategy 2010 (NZTS 2010) and the Government's wider objectives as they relate to the sector, including tourism aspects of major events. It includes the provision and management of tourism research and data to assist in sector decision-making. Further outputs include advice on the government's interests as owner of Tourism New Zealand, the New Zealand Māori Arts and Crafts Institute, and on the government's land and property holdings. The following outputs are included in this output class for 2006/2007.

• Core Policy Advice - reflecting the government's role as having primary responsibility for implementing the NZTS 2010, the Ministry will provide advice on priorities and will take responsibility to implement these, in partnership with other sector stakeholders as appropriate. Within this context, significant output areas that will be the focus of this portfolio over the next three years include:
  • providing leadership to NZTS 2010 through the mid-term review, and ensuring that the objectives of the strategy are achieved through effective use of the strategy implementation fund;
  • developing a better understanding of the economic performance of the tourism sector, the financial performance of tourism firms, and undertaking initiatives to enhance sectoral performance;
  • undertaking initiatives with the Department of Conservation to enhance management of the conservation estate and ensure better environmental outcomes, while ensuring that visitors continue to enjoy opportunities on the conservation estate;
  • developing a comprehensive understanding of the labour market and skills requirements for the tourism sector and implementing a strategy to ensure that constraint issues for the sector are addressed to achieve sustainable growth for the tourism sector; and
  • initiatives that increase local authorities' capability to manage local infrastructure requirements to meet increased tourism demands in key tourist destinations.
  • The Ministry will deliver programmes that have resulted from policy work over the past two years including:
    • a tourism demand subsidy scheme which will assist communities with small ratepayer bases to develop or expand their water and wastewater infrastructure to meet tourism demands; and
    • a business assessment and mentoring programme for Māori tourism businesses to assist in raising the quality and quantity of Māori tourism businesses in New Zealand.
• Advice on Purchase, Grants and Ownership - which relates to providing advice on the purchase of services from Tourism New Zealand (TNZ). In 2006/2007, particular focus will be placed on ensuring that the structure, content and performance measures of the Statement of Intent and the Output Plan allows for efficient and effective monitoring of TNZ's activities and spending.
  • Advice on the New Zealand Māori Arts and Crafts Institute is also included in this output.
• Research and Statistics - which relates to providing tourism research and statistics and policy advice on the research needs of the tourism sector. In particular, the Ministry will ensure that the government's current tourism data set is increasingly accessible to and used by the private sector in its decision-making, and that an applied research programme that is relevant to both public and private sector needs is developed.
  • The Ministry will deliver the following programmes to enhance understandings of the dynamics of the tourism sector in New Zealand and to build on initiatives undertaken over the past two years:
    • A tourism flows model using a wide body of tourism and related data to determine the flows of tourism activity in New Zealand. This will be set out on a Geographic Information System framework and will integrate sector forecasts to provide future focus.
    • An analysis programme to utilise tourism and other data to provide in-depth understandings of key topic areas of the tourism sector such as domestic tourism, the accommodation industry and a range of other areas.
    • Broadening the participation by regional tourism organisations in the Regional Visitor Monitor in order to deliver relevant regional-level tourism information to support regional tourism organisation (RTO) activities.
• Advice and Assistance on Major Events - which relates to providing policy advice on the implementation of the Major Events Strategy to retain, grow and attract major events that complement New Zealand's image and existing infrastructure and achieve a greater contribution to economic growth.
• Land and Property Management - which relates to providing the management of tourism and other concessions at Wairākei and Rotorua to ensure that risks are appropriately managed, commercial returns are achieved on property holdings, and all legal and contractual obligations are met. Advice will be provided on ensuring that tourism concessionaires are protected throughout the process of resolving outstanding land occupation issues with Contact Energy.

Service Performance

Policy advice will be delivered as agreed with the Minister and as detailed in the Ministry of Economic Development Output Plan.

Generic quantity, quality and timeliness performance measures for all policy advice, Ministerial services and briefings supplied by the Ministry of Economic Development are detailed in Quality Standards for Policy Advice and Ministerial Servicing.

Costs: Output Class - Policy Advice - Tourism