3. New Zealand IT Market
The information in this section is taken from a survey of IT businesses conducted in 1994 and again in 1995. For more information about the survey, see the previous section, Software and Services Exports.
New Zealand Hardware, Software and Services Market
| 1994 | 1995 |
|---|
| Training | 26 | 33 |
|---|
| Services | 851 | 986 |
|---|
| Software | 273 | 305 |
|---|
| Comms Hardware | 256 | 317 |
|---|
| Peripherals | 206 | 305 |
|---|
| Multi User | 327 | 408 |
|---|
| Single User | 324 | 417 |
|---|
These figures represent goods and services sold to end users, and so do not double-count items which are sold by wholesalers and sold on by retailers.
The Single User Hardware category refers to complete computers intended for use by only one person at any one time, and is mainly desktop and laptop PCs and Macintoshes. Multi User Hardware is computers intended for use by many people at the same and includes file servers, midrange systems and mainframes. Parts of computer systems (other than the CPU) when sold separately appear under Peripherals.
The split between Software and Computer Services is unreliable because of the difficulty of accounting for software maintenance revenue.
All categories showed strong growth over the year. The total market grew at 22%, and the hardware categories grew at a combined rate of 30%. It is tempting to assume that this is due solely to the expanding home PC market; but the 25% growth in the multi-user systems category shows that some of this growth is due to businesses increasing their IT spending.
Software and services have also grown significantly, although not as rapidly as hardware. This may reflect software price reductions in the PC market, over the same period PC hardware capabilities improved but pricing remained constant.
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