3. New Zealand IT Market
The information in this section is taken from a survey of IT businesses conducted by Statistics New Zealand and now in its third year. For more information about the survey see the previous section, Software and Services Exports.
New Zealand Hardware, Software and Services Market
| 1994 | 1995 | 1996 |
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| Training | 26 | 32 | 44 |
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| Services | 851 | 997 | 1155 |
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| Software | 273 | 313 | 321 |
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| Comms Hardware | 256 | 325 | 424 |
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| Peripherals | 206 | 299 | 305 |
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| Multi User | 327 | 374 | 438 |
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| Single User | 324 | 468 | 468 |
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Note: The 1995 figures include a number of revisions due to more accurate information becoming available as described in the previous section.
The figures used in the graph above represent goods and services sold to end users, and so do not double-count items which are sold by wholesalers and sold on by retailers.
The Single User Hardware category refers to complete computers intended for use by only one person at any one time and is mainly desktop and laptop PCs and Macintoshes. Multi User Hardware is computers intended for use by many people at the same time and includes file servers, midrange systems and mainframes. Parts of computer systems (other than the CPU) when sold separately appear under Peripherals. The split between Software and Computer Services is unreliable because of the difficulty of accounting for software maintenance revenue.
Once the revisions of the 1995 figures are taken into account, the total IT market grew by 13.2% in the 1996 financial year, following 24% growth the year previously. All categories showed some growth over the year, from the 2% growth in the Peripheral Equipment category to the 37% growth in the Training and Education in IT category.
The combined computer hardware categories grew 13.2% in the 1996 year. While there was further growth in the single user systems category, this levelled off to just 5%. This may reflect ongoing falls in PC prices. Most of the growth in hardware sales is due to the 17% increase in sales of multi-user systems and 30% increase in sales of communications hardware and cables.
Sales of software and computer services continued to increase in 1996 by 12.6% to $1.47 billion. This follows a 17% increase in 1995. The 1996 increase was largely on the back of a 16% increase in sales of computer services to end-users. Software sales, however, increased by just 2.6% over the 1995 financial year figure, suggesting software suppliers are not finding much room for software price increases. This is despite the ongoing increases in the capability of the hardware enabling more software to be loaded onto each machine.
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