Continuing Importance of E-Commerce
The impact of e-commerce, particularly in business to business (B2B) transactions, continues to grow. Customers increasingly expect to be able to deal with suppliers electronically as a matter of course. Growing numbers of businesses are looking at ways to enhance their operations through the use of electronic technology. This is despite the dotcom crash, which has had the positive effect of allaying the hype surrounding e-commerce, particularly online retailing (or e-tailing).
It is important to recognise that the Internet, e-commerce and the demands of a knowledge economy are raising the bar of economic participation for everyone across the economy. New Zealand businesses operate in an increasingly complex and interconnected global environment requiring a whole new level of sophistication. This includes the need for goods and services to have a higher "knowledge" component, rapid development of new products, smarter marketing methods and improved management skills.
The demand therefore for all New Zealanders to build their awareness and capability to participate in the electronic world remains as strong as ever.
Back to Top