Business Model
Kenex is a business that sits squarely in the field of "knowledge working". Kenex creates knowledge products by applying the specialist skills of the partners in combination with the capabilities of the GIS software to information provided by clients and the GIS data bases compiled by Kenex and its partner organisations.4 Thus, Kenex is a "knowledge firm" that applies human capital (in the form of geological knowledge, business development and analysis skills, GIS development and analysis skills, etc.), information capital (in the form of its databases and software), and physical capital (computer hardware) to client information to create the desired "knowledge outputs". These outputs can take many forms, for example:
- Customised interactive GIS packages such as the samples displayed on the Kenex website showing prospectivity for specific minerals in specific locations and permit details for specific areas;
- GIS data documentation; and
- Geological consulting reports.
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