Tourism satellite account

Last updated: October 2011

The Tourism Satellite Account (TSA) 2011 provides a picture of the role tourism plays in New Zealand, with information on the changing levels and impact of tourism activity.  It presents information on tourism's contribution to the New Zealand economy in terms of expenditure and employment.

• TSA key data
• TSA commentary
• TSA tables

TSA key data

Last updated: October 2011

The Tourism Satellite Account 2011 provides key measures of tourism’s contribution to the New Zealand economy.

Tourism Satellite Account 2011 Key Data [85 KB XLS]

TSA commentary

Last updated: October 2011

The Tourism Satellite Account 2011 provides key measures of tourism’s contribution to the New Zealand economy.

Tourism Satellite Account 2011 Report [1 MB PDF]

Year to March 2011 (released October 2011)

• Tourism Expenditure
  Total tourism expenditure was $23.0 billion, an increase of 2.1 percent from the previous year. 
• Tourism Contribution to GDP
  Tourism generated a direct contribution to GDP of $6.9 billion, or 3.8 percent of GDP.  The indirect value added of industries supporting tourism generated an additional $8.8 billion to tourism. 
• Domestic and International Segments
  Domestic tourism expenditure was $13.2 billion, an increase of 2.5 percent from the previous year. 
• Tourism Export Earnings
  International tourist expenditure in 2011 ($9.7 billion) represents 16.8% of the total export earnings ($52.4 billion).  Tourism is New Zealand’s second largest export earner, followed dairy ($11.6 billion or 19.9% of exports) in 2011. 
• Tourism Employment
  The tourism industry directly employed 91,900 full-time equivalents (or 4.8 percent of total employment in New Zealand), an increase of 0.6 percent from the previous year.
• Tourism Contribution to GST
  Tourists generated $1.7 billion in goods and services tax (GST) revenue. 

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Note

The latest TSAs 2009 and 2010 have adopted the United Nations World Tourism Organisation (UNWTO) new standard method for deriving tourism value added.  This change is in line with the direct contact principle of having strong economic link between the tourist and the supplier of goods or services.

The effect of the change has resulted in a reallocation of some components of direct tourism value added to indirect tourism value added.  The reallocation does not affect aggregated total tourism value added, which is unchanged.  All earlier estimates have been revised based on the new standard.

More detailed TSA data and technical information is available on the Statistics NZ website.

TSA tables

2011 Tourism Satellite Account Tables

• Tourism Satellite Account 2011 [317 KB XLS]

2010 Tourism Satellite Account Tables

• Tourism Satellite Account 2010: Excel Tables 1-13 [280 KB XLS]

• Tourism Satellite Account 2010: Excel Tables 16-23 [109 KB XLS]

• Tourism Satellite Account 2010: Excel Tables 24-31 [108 KB PDF]

Note

Tables 16–23 contain detailed tables for the year ended March 2006.  Tables 24 - 31 contain detailed tables for the year ended March 2007 - the latest year for which detailed “supply and use tables” are available.