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Regional data

Regional level data is available in a number of ways through the Core Tourism Dataset. A collection of regional-level data for each RTO can be found in the By Region section of the website. Below is a summary of the regional data available in the surveys in the Core Tourism Dataset and how each data source can be used.

 

Commercial Accommodation Monitor (CAM)

The CAM measures guest nights, occupancy rates and establishment numbers by type of accommodation. This can be obtained at the Regional Tourism Organisation (RTO) level, and with reduced functionality at the Territorial Authority (TA) level. Because the CAM is a census, it is the most accurate source of regional data. It is the only survey recommended by the Tourism Strategy Group to be used for KPI measurement at the regional level.

Commercial Accomodation Monitor data

 

Regional Tourism Estimates

The RTEs provide regional stakeholders with absolute dollar estimates of tourism expenditure at a detailed regional level (i.e. by regional council, territorial authority, visitors’ country of origin and industry).

They are derived from three data sources: the Regional Tourism Indicators (RTIs), Statistics New Zealand’s Tourism Satellite Account (TSA) and MBIE’s International Visitor Survey (IVS).

Access RTE data through the Regional Tourism Estimates section.
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International Visitor Survey (IVS)

The IVS provides origin of guest, attractions and activity, transport type and length of stay information, at the regional level. Due to low sample sizes at the regional level, caution must be exercised in interpreting the data and it is recommended data be used as indicative and for monitoring trends. Data reliability tables are available to assist in analysis.

Regional IVS data can be accessed through:

IVS online database
 

Domestic Travel Survey (DTS)

The DTS provides regional level data on origin of guest, attractions and activity, transport type and length of stay information, at the regional level for both day and overnight travellers. Due to low sample sizes at the regional level, caution must be exercised in interpreting the data and it is recommended data be used as indicative and for monitoring trends. Data reliability tables are available to assist in analysis.

Regional DTS data can be accessed through:

DTS online database

 

Regional Visitor Monitor (RVM)

The RVM survey is a partnership between the Ministry of Economic Development, Tourism New Zealand and the Regional Tourism Organisations (RTOs) for Auckland, Rotorua, Wellington, Canterbury, Queenstown and Dunedin.

Individual regions receive copies of their own reports. To discuss regional level findings contact the respective RTOs. A publicly available national benchmark report can be found here:

RVM National Reports

 

Last updated 30 August 2013

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