Supporting Māori tourism
Māori tourism adds a rich dimension to New Zealand’s visitor experience, and helps set New Zealand apart from the rest of the world. Engaging with Māori culture and concepts can add depth to visitors’ interaction with New Zealand’s landscapes and communities.
The Māori Tourism Action Plan seeks to: Raise the quality and consistency of Māori tourism products, improve the business capability and performance of Māori tourism operators and better promote Māori tourism.
New Zealand Māori Tourism was established in 2004 to provide an overarching direction and focus for Māori tourism. It is responsible for promoting, facilitating and leading the Māori tourism sector.
The New Zealand Māori Arts and Crafts Institute Act 1963 created what is now known as the Māori Arts and Crafts Institute (MACI), located in Rotorua. The Māori Arts and Crafts Institute, trading as Te Puia, is one of New Zealand's leading tourism businesses.