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Tourism research and data

Visit our tourism research hub for data and analysis on domestic and international tourism in New Zealand.

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Greater value from visitors

We are examining ways the government can help the tourism industry extract greater value from our international visitors.

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Supporting Māori tourism

Māori tourism adds a rich dimension to New Zealand’s visitor experience, and helps set New Zealand apart from the rest of the world.

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Reviewing the Chinese market

We are working with the private sector to ensure we make the most of New Zealand’s fastest growing international visitor market.

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Christchurch’s tourism recovery

Our team is focused on supporting Christchurch’s important role as a visitor destination and as the gateway for South Island tourism.

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Tourism

We provide advice to the Government on how it can create the right environment for enhanced productivity and growth in the tourism sector in order to grow tourism’s contribution to the New Zealand economy. 

We also collect, analyse and publish tourism data, such as international visitor expenditure, and evaluate the effectiveness of government initiatives that impact on tourism.

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Key tourism statistics

The Key tourism statistics fact sheet provides a quick summary of the most up to date results for each of the key tourism statistics for New Zealand.

 

 

[internal link] News. News

View the latest news for the Tourism sector or search for archived items.

 

 

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Tourism research and data

Access research and data compiled by the Ministry of Business, Innovation and Employment, Statistics New Zealand and others. This section includes a wide range of information on domestic and international tourism, and the economic impacts of tourism. In particular, this section incorporates the popular ‘Core Tourism Dataset’.

Read more about Tourism research and data

Making it easier to travel to New Zealand

We are working to ensure that the government assists, where possible, to ensure good air linkages serve New Zealand tourism and benefit the New Zealand economy.

Read more about Making it easier to travel to New Zealand

Capturing greater value from international visitors

The Government is seeking to increase the value that New Zealand captures from international visitors.

Read more about Capturing greater value from international visitors

Supporting Māori tourism

Māori tourism adds a rich dimension to New Zealand’s visitor experience, and helps set New Zealand apart from the rest of the world.

Read more about Supporting Māori tourism

Christchurch tourism recovery

Christchurch’s tourism industry is open for business.

Read more about Christchurch tourism recovery

Tourism Growth Partnership

The Tourism Growth Partnership (TGP) is a government initiative to help drive some of the strategic changes required to overcome constraints to growth and lift the value that international tourism delivers to New Zealand.

Read more about Tourism Growth Partnership

Subscriptions

Subscribe to tourism research publications including regular data releases and research reports.

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