Tourism
We provide advice to the Government on how it can create the right environment for enhanced productivity and growth in the tourism sector in order to grow tourism’s contribution to the New Zealand economy.
We also collect, analyse and publish tourism data, such as international visitor expenditure, and evaluate the effectiveness of government initiatives that impact on tourism.
In this area
Core tourism data
- International travel
- International visitor survey
- Domestic travel survey
- Commercial accommodation monitor
Key tourism statistics
The Key tourism statistics fact sheet provides a quick summary of the most up to date results for each of the key tourism statistics for New Zealand.
Related Government websites
| Consumer Affairs | |
| Immigration New Zealand | |
| Major Events | |
| NZ Cycle Trail | |
| Tourism New Zealand |
Tourism research and data
Access research and data compiled by the Ministry of Business, Innovation and Employment, Statistics New Zealand and others. This section includes a wide range of information on domestic and international tourism, and the economic impacts of tourism. In particular, this section incorporates the popular ‘Core Tourism Dataset’.
Making it easier to travel to New Zealand
We are working to ensure that the government assists, where possible, to ensure good air linkages serve New Zealand tourism and benefit the New Zealand economy.
Capturing greater value from international visitors
The Government is seeking to increase the value that New Zealand captures from international visitors.
Supporting Māori tourism
Māori tourism adds a rich dimension to New Zealand’s visitor experience, and helps set New Zealand apart from the rest of the world.
China market review
The China Market Review was undertaken over 100 days from July 2012 by a joint industry/government expert advisory group. The group’s recommendations focus on how we can better attract and cater for Chinese visitors.
Subscriptions
Subscribe to tourism research publications including regular data releases and research reports.
