Research about broadband
Research shows Internet’s positive impact on economic growth
Research conducted by McKinsey & Company found the Internet generates an increasingly significant portion of global economic activity.
The report’s main findings include:
- The Internet accounts for 3.4 percent of overall gross domestic product (GDP) in the 13 countries studied
- More than half of the Internet’s economic impact arises from private consumption, primarily online purchases and advertising.
Similarly, an analysis by The World Bank in 2009 showed that a 10 percent increase in broadband penetration increases economic growth by 1.3 percent.
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