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Research about broadband

Research shows Internet’s positive impact on economic growth

Research conducted by McKinsey & Company found the Internet generates an increasingly significant portion of global economic activity.

The report’s main findings include:

  • The Internet accounts for 3.4 percent of overall gross domestic product (GDP) in the 13 countries studied
  • More than half of the Internet’s economic impact arises from private consumption, primarily online purchases and advertising.

 

Similarly, an analysis by The World Bank in 2009 showed that a 10 percent increase in broadband penetration increases economic growth by 1.3 percent.

 

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Read the World Bank report

 

Last updated 7 December 2011

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