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Research about broadband

Research conducted by McKinsey & Company found the Internet generates an increasingly significant portion of global economic activity.

The report’s main findings include:

The Internet accounts for 3.4 percent of overall gross domestic product (GDP) in the 13 countries studied
More than half of the Internet’s economic impact arises from private consumption, primarily online purchases and advertising.

Similarly, an analysis by The World Bank in 2009 showed that a 10 percent increase in broadband penetration increases economic growth by 1.3 percent.

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Last updated 7 December 2011