Welcome to New Zealand Major Events – Investing in World Class Events
New Zealand Government works in partnership with the event sector to support New Zealand’s growing reputation as an
attractive destination for major events of global significance.
View the strategy and how we attract, retain, grow and enhance major events to achieve a greater contribution to New Zealand’s growth.
Major Events news
Govt boost to take WOW international
The World of Wearable Art (WOW) event will receive $900,000 from the Government’s $10 million Major Events Fund to help raise its international profile and grow to the next level, Minister for Economic Development Steven Joyce announced today.
“The WOW spectacle offers a world-class experience that enhances New Zealand’s creative image, offers a different kind of experience for tourists and expands the NZ brand,” Mr Joyce says.
Investment to support Art Deco Weekend
The Government is investing $530,000 through the Major Events Development Fund to support the 2014 and 2015 Art Deco Weekends in Hawke’s Bay, Economic Development Minister Steven Joyce announced today.
The Hawke’s Bay annual event is held on the third weekend in February to mark the anniversary of the 1931 Napier Earthquake, and attracts up to 30,000 attendees. Associated events before and after the main event extend the festival duration to eight days.
Major events investment benefits NZ – report
The ‘Economic Evaluation Outcomes Meta-evaluation Report’ outlines the results of an approach modelled on a cost-benefit analysis methodology undertaken by the Ministry of Business, Innovation and Employment in 2012.
Eighteen events that received funding between February 2010 and April 2012 were evaluated including the New Zealand International Festival of the Arts 2010, World Rowing Championships 2010, Winter Games 2011, and the Volvo Ocean Race 2011-12 Auckland stop over. To protect the commercial nature of each event, individual events have not been identified in the report.