Welcome to New Zealand Major Events – Investing in World Class Events
New Zealand Government works in partnership with the event sector to support New Zealand’s growing reputation as an
attractive destination for major events of global significance.
View the strategy and how we attract, retain, grow and enhance major events to achieve a greater contribution to New Zealand’s growth.
Major Events news
34th America's Cup Evaluation Reports
The 34th America’s Cup Regatta delivered a range of business benefits for the New Zealand economy, according to two evaluation reports
- an independent evaluation of the Government’s investment in Emirates Team New Zealand and
- an evaluation of Trade and Enterprise’s leverage programme in San Francisco.
Government invests in Vibram Ultramarathon
A $300,000 Government investment will help build the international profile of the Vibram Tarawera Ultramarathon, Associate Tourism Minister Todd McClay announced today.
The race this Saturday is the southern-most global location of the new 10-event Ultra-Trail World Tour series and will showcase 100 kilometres of beautiful lake, forest and geothermal landscapes from Rotorua to Kawerau.
Govt boost to take WOW international
The World of Wearable Art (WOW) event will receive $900,000 from the Government’s $10 million Major Events Fund to help raise its international profile and grow to the next level, Minister for Economic Development Steven Joyce announced today.
“The WOW spectacle offers a world-class experience that enhances New Zealand’s creative image, offers a different kind of experience for tourists and expands the NZ brand,” Mr Joyce says.
Major events investment benefits NZ – report
The ‘Economic Evaluation Outcomes Meta-evaluation Report’ outlines the results of an approach modelled on a cost-benefit analysis methodology undertaken by the Ministry of Business, Innovation and Employment in 2012.
Eighteen events that received funding between February 2010 and April 2012 were evaluated including the New Zealand International Festival of the Arts 2010, World Rowing Championships 2010, Winter Games 2011, and the Volvo Ocean Race 2011-12 Auckland stop over. To protect the commercial nature of each event, individual events have not been identified in the report.